How to Set Up a Basic, Free WordPress Blog

Need help setting up a blog on WordPress? This post will help.

I’m creating this post primarily for my blogging students. I teach a course for Gotham Writers’ Workshop – an overview of blogging for absolute beginners.

In this particular class students are encouraged to try setting up a practice blog using the platform of their choice. However, some get frustrated with the trial-and-error approach of learning how to use blogging tools like WordPress.

While the class syllabus doesn’t include technical how-to for any particular platform, I’m providing this post to help my students (and anyone else) who might be struggling with the basic functions of WordPress.

Gotham Writers’ Workshop is not responsible for these instructions.

NOTE: These instructions are based on as it appeared on February 18, 2019. WordPress may change its interface from time to time. That means these instructions may not match exactly what you see on WordPress today, but you may still find them useful.  

Basic Set-Up for a Totally Free Blog

  1. Go to
  2. Click the Get Started button
  3. Enter your email address, a user name, and a password, then click the Create Your Account buttonwp1
  4. On the page that says, “Start with a site type”, click the radio button next to “Blog”. Then click the Continue button.
  5. On the page that says, “Tell us about your blog”, type the word “blogging” into the white field, then press the Continue button.
  6. On the page that says, “What would you like to call your blog?”, enter the title you’ve chosen for your blog, then click the Continue button.
  7. On the page titled “Give your site an address”, you will create a URL (web address). This is the address a person will type into a browser to get to your blog. In the big white rectangle near the top of the page, type your blog name without spaces (see sample addresses below), then press the Enter key on your keyboard. If your blog name is long, consider shortening it for your address.


Blog Name: Nancy’s World of Cookie Recipes

Suggested Addresses:





Blog Name: Chaos in Calfornia

Suggested Addresses:




  1. Next, WordPress will show you a list of possible web addresses (or “domains”) for your blog. If you want a free address, you’ll find one near the top of the list. You’ll see your chosen address followed by a period and “”. You’ll also see the word “Free” to the far right. To select this free address, click the Select button to the right of “Free”. You will see other domains in the list, but you will have to pay for those. You can choose one of them and learn more about pricing by clicking the Select button to the right of your address of choice.


  1. The next screen will say “Pick a plan that’s right for you”. WordPress will show you different pricing plans for different levels of features. You can have a WordPress blog for free. To choose a free blog, click on the Start with Free button.wp4
  2. On this page, you’ll notice a menu down the left side. Slide the menu down until you see Customize. Click on the Themes button to the right of Customize.wp5
  3. The next page will show you different “themes” (or styles) of blog to choose from. For this demonstration, we’ll be using the theme Twenty Nineteen. Click on Twenty Nineteen.wp6


  1. At this screen, click on the Activate this designwp7.png


  1. At this screen, click on the Customize site button. wp8


  1. At this screen, read the text inside the black box, then click on the button that says Thanks, got it!wp9


  1. At this screen, read the information at the bottom of the page about cookies. I recommend clicking on the Close and accept button.


Entering Title and Subtitle (also called “Tagline”)


  1. At the top of the page, you’ll see that WordPress has inserted the name of your blog and whatever name you used for yourself when you signed up. This is what people will read first when they visit your blog. If you want to change what it says, first click on the blue circle to the left of the blog title. (If you don’t want to change this section or add a subtitle to your blog name, skip ahead to step 22.)


  1. Look at the side bar on the left side of your screen. Look for “Site Identity”. Click on the right-facing arrow next to “Site Identity”. Inside the Site Title box, you’ll see the title that’s currently on your blog. Click inside this box to change the text. To make the change permanent, click on the Publish button at the top of the page. When the Publish button says Draft Saved, it’s safe to move on.


  1. If you want to, you can also add a tagline, also known as a subtitle. The tagline/subtitle is a good idea when your blog name doesn’t make it obvious what your blog is about. You can use the tagline/subtitle to help clarify. Here are some examples of blog names and taglines:


Blog Name: Woof on Waves

Tagline: Stories from Max the Poodle’s trip around the world on a sailboat


Blog Name: Luscious!

Tagline: We’re all about lipstick reviews


Blog Name: Jeff & Jenny’s Windy World

Tagline: Tips on Chicago living, from cooking to décor, entertainment and more


  1. If you want to use a tagline/subtitle, type it into the Tagline box. To make the change permanent, click on the Publish button at the top of the page. When the Publish button says Draft Saved, it’s safe to move on.


Your First Blog Post: Replacing the WordPress Sample Post


  1. You’ll notice that WordPress has placed an example blog post on the page. The post’s title is The Journey Begins. You’ll see that it also has two photos. Scroll down just to see what it looks like. Next, you’ll want to replace this example post with your own first blog post. First, go to the menu on the left side of the page and click on the X in the upper left corner.


  1. At this page, go to the menu down the left side of the screen and click on the words Blog Posts.


  1. You’ll see a rectangle with the blog title The Journey Begins inside. Click on the three tiny dots on the right side of the rectangle.


  1. A menu will appear under the three dots. Click on Edit.


  1. On this page, click on the Convert to Blocks button.


  1. On this page, click your cursor at the beginning of the title The Journey Begins. You’ll notice a rectangle forming around the title. Inside this rectangle, delete The Journey Begins and type in the title of your first blog post.wp11


  1. Next, click your cursor at the beginning of the phrase “Thanks for joining me!” You’ll notice a rectangle forming around the words. Inside the rectangle, delete the existing text and replace it with the text of your first blog post.


  1. Next, you’ll notice a gray rectangle. This is a quote box. You can use it to call attention to special text. You don’t have to use it. For the purpose of these instructions, we’re going to delete the quote box. Click your cursor at the beginning of the quote “Good company in a journey…”. You’ll notice a bar appearing just above the box with various icons inside of it. Click on the three tiny dots on the far right of the bar. A menu will appear. Click on Remove Block at the bottom of the menu.


  1. Next, you’ll want to remove the picture. Click on the picture.


  1. A bar will appear immediately above the picture with several icons inside of it. Click on the three tiny dots at the far right of the bar.


  1. A menu will appear. Click on Remove Block at the bottom of the menu.


Inserting Images into Your Blog Post


  1. If you would like to insert your own picture, click on your blog post right where you want the picture to appear. A bar will appear with several icons inside of it. Click on the three tiny dots at the far right of the bar.


  1. A menu will appear. Click on Insert Before.wp17
  1. You’ll notice WordPress has inserted a space. On the right side of the space, you’ll see three icons. The first one looks like a square with two tiny triangles inside of it. Click on the square icon.


  1. A gray box will appear. Click on the Upload button inside the gray box. This will open a window where you can find any photo you’ve saved on your computer. Find the photo you want to insert into your blog post and double-click on it.


  1. You’ll notice your picture has now been inserted into your blog post. Click on the blue Update button in the upper right-hand corner of your screen to save the picture to your post.


Don’t Forget to Activate Your New Blog By Email


  1. Go to your email. You will see an email from WordPress. Follow the directions in the email to activate your website.
  2. To return to your dashboard, click on the button in the upper left-hand corner of your screen with the left-facing arrow.

Creating a Brand New Blog Post

Start from your dashboard. Go to the menu down the left-side of your screen. Find where it says “Blog Posts” in the list. Click on the Add button next to “Blog Posts”.

Type the title of your blog post in the box that says “Add title”.

Start typing your blog post where it says “Write your story”.

To insert a photo, follow instructions above.

Click the blue Publish button in the upper right-hand corner of the screen to save your work.

If you need extra help setting up a basic, free WordPress blog, contact me to set up a coaching session. 


Your Self-Published Self-Help Book: Dead on Arrival?

help 1Are you planning to self-publish your self-help or how-to book?

Good for you! I applaud your gumption, and I want to see you succeed. Really. I’m a big sap and I always prefer the happy ending.

As a ghostwriter/writing coach, I see a lot of non-fiction book manuscripts in-the-rough, and I recognize certain missteps that would-be authors make time and again. They’re the kinds of mistakes that cause a reader to cast aside a book before they finish it, or forget about it promptly when they do finish.

Below, I share three. Take these into consideration and trust me, your manuscript will be better. (And if you still end up needing my help, you’ll make my job a lot easier!)

1. Failure to Define Terms.

Sometimes your intimacy with your subject can get in the way of teaching a clear lesson. You know this stuff so well, you forget that we, your readers, don’t.

For example, let’s say you’re a computer guy writing a starter manual for seniors on how to use the Internet. If you were to open Chapter One with the instruction, “Open your browser”, I’d have to stop you right there. Sure, you know what a “browser” is, but does the person who’s never used a computer?

Having an editor or even another skilled writer read your manuscript can help you identify places where you’ve taken the reader’s understanding for granted. It can also be helpful to get feedback from a friend who knows nothing about the subject and may also qualify as your “target reader” — that is, the type of person for whom you’re writing the book.

help 22. Sharing Lots of Examples and Anecdotes, But None of Your Own.

Some writers come to me understanding that the points they’re making are clearer and more convincing when they include examples and anecdotes. Too often, however, I see manuscripts peppered with other people’s stories, but no reference to the author’s experience.

In the self-help genre, it’s particularly important to establish your authority. As readers, we want to know why we should take this advice from you. How did you come to learn so much about the subject?

Let’s say you’re writing a book about how to use the Law of Attraction to get a job. As readers, we want to know that you have successfully attracted a job. Or if you’re writing about surviving divorce, we need to know that you’ve been in the trenches and crawled out alive.

Tell us your stories. Let us into your world and we’ll let you into our hearts. That’s the kind of book that gets read and talked about. That’s a book that changes lives.

As you read this, you may be reflecting on self-help books you’ve read that didn’t delve much into the writer’s experience. Yes, those books are out there. But they seldom make a real impact – either on readers’ lives, or on the author’s platform, pocketbook or legacy.

Think about this: if a stranger is going to convince you to approach your life differently, would you rather hear it delivered robotically from behind a podium, by the light of a PowerPoint projection — or from across a small table, where the stranger speaks directly to you, looks you in the eye, confesses his frailties and slip-ups – and then reveals his survival secrets?

Most people prefer the latter. That’s a voice they can trust.

So bring your stupid mistakes, your moments of terror, your prat falls, your misunderstandings, your revelations, and your triumphs. Anything else is just blah, blah, blah.

3. Using a Too-Formal Tone and Big 3

If you’re writing a book to “look smart”, then I suggest you write something on quantum physics and do it for the highest high-brow journal you can find.

For all other subjects, stick with a conversational tone.

When humans read, we “hear” the words in our heads. You’re reading this right now. And it’s almost like I’m speaking inside your brain, isn’t it? You’ve given me a voice and you can “hear” me.

Remember that when you’re writing.

Imagine yourself sitting on a park bench with your reader. In that setting, would you speak formally and break out the big vocabulary? Maybe you would, but your new friend might suddenly remember he has an appointment. Waaaay across town.

You’d be boring.

But not just boring. You’d also be difficult to listen to. Instead of simply hearing your story, your listener would have to work harder to understand you, and perhaps listen more closely, than they would if you were using everyday language.

Using a conversational tone when writing self-help or how-to isn’t dumbing things down. It’s a smart thing to do. You’re allowing your reader to relax and simply take in your words. A relaxed mind more readily accepts new information. If you’re trying to persuade your reader to think, feel or behave differently in some area of life, then their relaxed brain will be more suggestible, and you’re more likely to have the impact you want.

Reading — when it’s good — puts us into a trance. Like when we get “lost” in a novel and the room around us disappears. Complex language and “big” or uncommon terms yank the reader out of her trance. Suddenly, she’s back in her living room, wondering, “What does ‘paronymous’ mean?”

When passing on life lessons via self-published book, it’s important to make a quick connection with your reader — and most readers will likely be total strangers. So how does that work?

By being honest and open, and letting your vulnerabilities show; by addressing your reader like a friend, and remembering what it was like to be at the beginning of your own journey, without the benefit of today’s wisdom.

To get one-on-one help with your book, request a coaching session by phone

Kim Brittingham is the author of Write That Memoir Right Now (AudioGo/Blackstone, 2013) and Read My Hips: How I Learned to Love My Body, Ditch Dieting and Live Large (Random House, 2011). 

Announcing the Winners: Write That Memoir Right Now Audiobook on CD

Congratulations to Sarah P. and Nena B.!  They’ve each won an audiobook of Write That Memoir Right Now on CD!

Best of luck on your writing projects, ladies.

Another giveaway is coming this month.  Stay tuned — subscribe to the blog!  Follow the instructions at the top of the right-hand sidebar, titled “Follow This Blog Via E-mail”.